Gentle Scratching vs Aggressive Scratching — Why Technique Matters

Not all scratching is equal. Aggressive scratching with nails or rough objects can break the skin barrier, leading to inflammation, irritation, and even infection. This often creates a cycle where itching becomes more intense over time.

Gentle scratching works differently. It stimulates circulation, relaxes nerve endings, and provides relief without damaging the skin. The key is using a surface that is flexible, smooth, and designed for repeated contact.

BEAR BRUSH uses soft, flexible bristles that move with your skin rather than scraping against it. This allows regular use without fear of irritation, making it a safer option for everyday itch relief.